7 Key Skills In Attraction Marketing
Attraction Marketing as applied to MLM requires a well thought out marketing system designed to get the ATTENTION of your target market, ATTRACT them into your contact database and LEAD them to eventually want to be in business with you. When you are developing your MLM Attraction Marketing system then you will want to build in these 7 keys to help you fast track your success:
1. Understand Your Target Market – If you are going to apply the strategies of Attraction Marketing to your MLM business then the first thing you must consider is WHO you want to ATTRACT. Many people in MLM are of the mistaken belief that the whole world is their prospect … you just never know who will say yes. This belief stems from old school thinking such as make a list of EVERYONE you know and the 3 FOOT RULE.
Truth is the whole world is not your target market. Those who succeed in MLM typically are looking for business opportunities or have been involved in some form of business opportunity before. If you have read Mike Dillard’s Magnetic Sponsoring then you will know his view which is the target market is really other network marketers.
Once you know who you want to attract then it is important that understand them, what makes them tick, what their pains and frustrations are, and what solutions they are seeking.
2. Gain Exposure To Target Market – Once you know who you are trying to ATTRACT the next step is to develop strategies to gain exposure within your target market. The key here is to be able to identify where your target market gather on mass and gain visibility there. Today we are fortunate to have social networking, social bookmarking, and other Web 2.0 tools available.
If you are not using Facebook, Twitter, You Tube and more to gain exposure to your target market right now then you must become educated on how to do so. In the MLM Attraction Marketing University we take you by the hand and show you step-by-step through how to use these tools.
3. Irresistible Offer – The goal of all Attraction Marketing is to build a list of prospects. The easiest way to do this is to use what is known as a lead generation web page and make an IRRESISTIBLE OFFER. So the question you have to ask is what would be irresistible to your target market?
Well if your target market is other MLMers for instance then what might be irresistible to them is information on how they can attract more leads, sponsor more people and grow their MLM business. So you want to provide this information for free in order to have people opt-in to your database. Aim to get an opt-in rate of 25% or more.
The reason why so many people are starting to use the Freedom Duplicator system is because the Irresistible Offer is so strong. We give away the MLM Attraction Marketing University for free. As a result our opt-in rate is around 40%.
4. Add Value – Now just because you have them in your database does not mean that they will be beating down your door to join you in business.
The question you have to answer is WHY. Why would they want to join you in business? Well it all starts with relationship building. People tend to join people in MLM businesses as a primary consideration. In order for you to establish the right relationship with the leads you are attracting you want to think about how you can add value to their lives. This can be done in many different ways. The key is to remember that just because they took up your irresistible offer does not mean they are ready to consider your MLM.
5. Establish Credibility – Before people will join you in your MLM they have to get to know you, like you and trust you. You need to establish credibility with them. They must see you as a potential partner in MLM who can lead them to achieve their goals.
So you will want to establish credibility within your growing database.
The first key to doing this is to be in frequent contact with them. However … you don’t want that contact to always be sales messages. You want to provide valuable useful and practical help to them. One of the easiest ways to do this is to use a BLOG which you update frequently. This will help to brand YOU in the minds of your database.
In the MLM Attraction Marketing University we show you how to set up a blog. In fact the video training (which is all free) will show you every step you need to take.
6. Monetize Lead Generation – One of the biggest challenges for people in MLM is that they quickly go broke trying to build their business. Especially if you are building using an old school system where you are constantly buying tools to build your business.
The advantage of MLM Attraction Marketing is that as you attract leads into your database you can convert those leads into upfront cash. You do this by recommending various products that will assist them reaching their goals. You earn an affiliate commission from making these recommendations.
If you have the right system in place then you can develop what is known as a self funded lead generation system where you move from having leads cost you money to you actually making money on lead generation. When you can turn a profit on your lead generation activities you can attract all the MLM leads you want without it costing you money. This means there is no limit to how large you can grow your lead generation system.
7. Follow Up – Following up with your leads will make or break your success in MLM. One of the great myths of Attraction Marketing for MLM is that the system will do it all for you including sponsoring people into your team. Newsflash for you … if you rely on an automated system to have people join then your failure is assured.
Simple … MLM is still a people business. Its the relationships you form with your team that grow a successful business. So the best advice is to follow up the leads you have created. Call them on the phone and say hi. Don’t try to sell them your opportunity … just build relationships with them and expand your network. In time the more people who know you, like you and trust you the more people will approach you over joining … but you must follow up.
If you follow these 7 keys to MLM Attraction Marketing then you can attract more highly qualified MLM leads than you can handle.